Q&A With Poppy King

Australian make-up guru Poppy King has long been a champion of the lipstick – and in her mission to spread the word about just how fab this most classic of cosmetics is, she has just collaborated with No7 to produce a capsule collection of lipsticks.

In tribute to No7, the collection comprises seven lipsticks (£12) - and matching glosses (£11)  - each named after the reasons women wear lippie: Power, Seduction, Confidence, History, Glamour, Allure and Intrigue. Sounds like the cosmetic equivalent of the Seven Dwarfs from the Snow White fairy tale …  Here’s what happened when the Lipstick Queen granted Style Matters an audience on all things lipstick-related.

Style Matters: Is a girl’s best friend her lipstick – and, if so, why?

PK: I believe a girl’s best friend is her self esteem, and lipstick can help with that – so, indirectly, yes.

SM: Who is your favourite famous lipstick wearer?

PK: Of today? Chloe Sevigny. And of all time? Louise Brooks (pictured below).

SM: What advice would you give someone who is lipstick shy?

PK: To start sheer. These days there are a lot of options in sheer colour, so you can have almost a hybrid of lipstick and lip gloss until you get used to the idea of lipstick.

SM: What are your golden rules for applying lipstick?

PK: I always believe the best way is straight from the tube and then if you want, use some lip liner AFTER you have applied the lipstick where you see any gaps or where to define the line.

SM: Do you believe that lipstick should only be applied in private – or do you love the theatre of applying it in public?

PK: Whatever makes you more confident. I would rather see a woman applying her lipstick in public than being on her Blackberry constantly!

SM: Any tips on shopping for a lipstick?

PK: Don’t make snap judgements. Try something on and walk around in it. It takes a while to really know if something different feels right on you.

SM: Which is your personal favourite of the lipsticks in your new collection for No7?

PK: I adore each shade of course, but the colour that I am most myself in is History because I have worn red pretty much for 20 years in many different forms and textures.

SM: Bright lips are big news this spring/summer. Do you have any tips on how best to wear it?

PK: It’s not so much the application as it is minimal eye make-up. When you wear bright lips then you don’t want your eye make-up competing.

SM: What are your top tips for getting your lipstick to last?

PK: Blot with a tissue and start again; apply lipstick from the tube; choose less glossy lipsticks; use a lip liner over the entire lip first before applying the lipstick; after lunch, take the lipstick off and re-apply from the start and it should last right through the afternoon.

SM: And what about tips for finding the perfect shade for your colouring?

PK:  I have just one – the right lip shade(s) lights up your whole face!

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