Last night, I travelled to Edinburgh for what I knew would be an especially elegant dinner at the newly revamped Caledonian Hotel to celebrate the launch of AERIN, the beauty and lifestyle range created by Aerin Lauder of the famous beauty dynasty. (She is the grand-daughter of the legendary Estee.)
The table of the private dining room upstairs at “The Caley”, next to the sumptuous new Pompadour restaurant, was covered with little round vases of tiny peony roses of all shades of pink, from blush – which is clearly Aerin Lauder’s signature colour – through to a shocking, fuschia. Flowers loom large in the AERIN philosophy: not only has the packaging (especially of the spring colour collection) been inspired by them, but every AERIN product is infused with a unique floral scent.
AERIN reflects Ms Lauder’s own, very personal, take on beauty. The 42-year-old mother exudes a very natural and relaxed style and says: “With my own life as inspiration, I created a collection that makes beauty effortless, stylish and easy.” She believes in “paring beauty down to the essentials with the most impact” and describes herself as “the ultimate beauty editor” .
Thus, we were introduced to the basic, core collection of exquisitely packaged (blush pink and battered gold) AERIN Essentials (pictured below) – “a carefully edited selection of products I simply can’t live without” – which comprises just the seven staples of the Aerin Lauder cosmetics regime: Brush Essentials (£120 for five brushes in a dinky, AERIN patterned, make-up bag), Pretty Bronze Illuminating Powder (£34), Fresh Skin Compact Make-up (£37 ), Multi-Color for Lips and Cheeks (£30), Rose Lip Conditioner (£20), Rose Hand and Body Cream (£36) and Essential Make-up Bag (£38).
The range – which will, in time, broaden out to include lifestyle products – launched in America and in London last autumn, but it will be rolled out in selected John Lewis stores (for stockists, call 0870 034 2566) across the UK from February 1. And it will be joined by the limited edition spring colour collection, A Garden in Bloom.