The Max Lash Factor

Max Factor Excess Volume

Max Factor’s latest addition to its arsenal of fab mascaras is the double-ended Excess Volume (£12.99) which is ideal for anyone who wants eye-catching, deepest black, lashes with real va-va-voom. One wand takes care of the volumising side of the operation while the second stage is a coating of what is, incredibly, Max Factor’s first jet black lacquer mascara using the other wand. Just be ready with your waterproof eye make-up remover as this mascara does not want to budge once it’s on…

In celebration of its new launch, Max Factor has coined a new phrase – the “#SELFEYE”, a twist on the selfie, so that anyone seduced by the effects of these magic wands can take a photo of one or both made-up eyes, and tweet it. I did try to do my own, but was thwarted by my Blackberry’s limitations…

Make-up guru Caroline Barnes offers these tips for taking an expert “#SELFEYE”:

  • It’s always best to raise your arm slightly upwards and look up to the lens to get the most flattering shot. 
  • Looking towards daylight and the window gives a lovely soft natural light effect but you have to be directly facing the window.
  • Flash is also perfect for the evening and has this wonderful effect of clearing up any fine lines or blemishes and making us look like we have been papped on the red carpet.
  •  Always try and avoid any lights from the ceiling as they give you very dark shadows.
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1 Comment

Filed under Beauty

One response to “The Max Lash Factor

  1. I’ll have to give it a try! I just took my extensions off and my lashes are short! And I haven’t had to wear mascara for the last year since I’ve had the extensions on.

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