Tag Archives: No7

80 Years of No7

No7 1960s adWe all take affordable beauty for granted these days, but when Boots introduced its No7 – then Number Seven – range 80 years ago, in 1935, there was very little choice for women operating on a beauty budget but wanting the best in skincare and the latest in make-up fashions. Launched with the advertising slogan “The Modern Way to Loveliness”, Number Seven became the go-to brand for our grannies (I still have my grandmother’s beautiful Number Seven lipstick from that era, which has a No7 1930s skincaregold tube embossed with little stars) who appreciated the quality of the products.

Great effort went in to making Number Seven as luxurious as possible, and it was described by Boots as “a series of deluxe beauty preparations in which is embodies more than 50 years’ experience of toilet preparations”. The brand launched with a collection of skincare, with packaging designed by the celebrated Carlton Studios and a leading beauty writer named Mrs Dalrymple was hired to help with the publicity. She arranged cocktail parties to which she invited housewives and, from time to time, a few well-known personalities.

No7 ad 1940sOver the years, the advertising campaigns have changed – notably the revolutionary move, in 2013, away from models to real, un-airbrushed, women in the “Ta-dah!” campaign, launched to highlight how great the beauty products can make the customer feel – but the ethos of quality, innovative skincare and on-trend cosmetics remains.

To celebrate its big birthday, No7 has launched a limited edition collection comprising three new lip glosses, a new radiant shimmer palette and two new eyeshadow palettes. The range is available now from Boots stores.



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BearFaced Beauty for Children in Need


Kimberley Walsh, one of the celebrities taking part in the BearFaced campaign

On Friday, November 8, women across the UK will be going ‘BearFaced’ for BBC Children in Need, the annual fund-raising event which will be broadcast on the BBC throughout the evening of Friday, November 15, and features the cheeky mascot of Pudsey the bear.

Ditching makeup for just one day could help raise life changing funds for disadvantaged children all over the UK.

As one of the official fundraising partners of BBC Children in Need, Boots UK has raised over £5 million helping disadvantaged children and young people across the UK over the last decade, and this year, the company is determined to raise the biggest amount to date. So its No7 brand has joined forces with the BearFaced campaign to ensure skin is ready to go BearFaced. Until November 9 (Saturday), five pence from every pound spent on No7 skincare at Boots UK stores will be donated directly to BBC Children in Need.

No7 will help women across the UK feel fresh faced and fabulous for the big day and those who do go makeup free – whether to show support or to raise money by being sponsored for their non-make-up marathon – won’t be alone as BearFaced beauties such as singer Kimberley Walsh (pictured above), One Show presenter Alex Jones, MTV presenter Laura Whitmore and television personality and choreographer Arlene Philips have all signed up to go makeup free too.

To help achieve the ultimate complexion perfection, No7 Consultant Samantha Catt has given her top skincare tips:

•   Cleanse: Always start your skincare routines with a splash of warm water or No7 Beautiful Skin Hot Cloth Cleanser (£9.95) to open your pores. This allows your cleanser to clean impurities from deep within the skin and leaves it feeling squeaky clean. Samantha advises: “Wash skin morning and night with a cleanser suitable for your skin type. After cleansing, splash your face with cool water to close pores again.”

*   Exfoliate: Exfoliating helps to gently remove dead skin cells to reveal your glowing complexion underneath. This helps skin to look refreshed, rejuvenated and healthy, even without the addition of makeup. Samantha says: “Buff skin twice a week with your preferred method. You could use an exfoliating brush like No7 Beautiful Skin Cleansing Brush (£15), grainy facial scrub or No7 Youthful Glycolic Peel Kit (£24.95).”

•   Hydrate: For even better anti-ageing results, pair a serum with a moisturiser. “Follow your favourite serum with a moisturiser tailor made for your skincare needs,” says Samantha. “Make sure it has a 5* UVA rating as well as sun protection factor (SPF) to protect your delicate skin from the sun, try No7 Protect and Perfect Intense range (£43).”

•   Eye cream: For a fresh-faced, bright-eyed effect, apply an eye cream after your moisturiser. This helps to smooth any fine lines and keep your under eye skin hydrated. What’s best, a little goes a long way. Samantha says:  “Apply an eye cream with your ring finger very gently; a grain of rice size is the perfect amount.”

 •   Illuminate: Add some ready-made radiance to your complexion with an instant skin fixer. Light-reflecting particles will make your skin appear immediately brighter and fresher. “If your skin is lacking in youthful glow, particularly in the winter months, glide No7 Instant Radiance Beauty Balm (£17) over the cheeks to lift your complexion.”

•   Primer: A solid base is key to any flawless look but essential when going “bear”. Samantha says: “If your skin is oily, the No7 Beautifully Matte Makeup Base (£10.50) will combat shine or try No7 Airbrush Away Primer (£19.50) which gives the illusion of smooth, even skin.”

* Watch out for Children in Need events taking place in Boots stores across the UK. Children in Need, BBC 1 & 2, Friday November 15.

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The Lipstick Renaissance

This is the year of the lipstick. After all, so far this spring we’ve seen new lipsticks being launched by Estee Lauder (Pure Color), No7 (their new Poppy King range), Clarins (Rouge Hydra Nude), Dior Addict and Guerlain (Rouge Automatique). Chanel’s creative director of make-up, Peter Philips, continued on his mission to convert girls to the lipstick cause by launching the glossy Rouge Coco Shine…. Lipstick is having a moment, as they say in fashion-ville; though for many of us it’s never gone out of style.

After all, it’s difficult to resist the way a slick of lipstick can lift the spirits by brightening the smile. Not only that, but lipstick is a shortcut to glamour and can instantly transform the appearance in a way that no other single item can. Gwyneth Paltrow summed up the powerful effect of lipstick when she said: “Beauty, to me, is about being comfortable in your own skin. That, or a kick-ass red lipstick.”

For the millions of women who have bought Chanel lipsticks since they were first sold in 1924, owning one of those little black tubes is an affordable way of sharing in the luxury and elegance of the brand – and of keeping up with the latest trends. The same goes for Dior, Tom Ford, Armani and the other beauty brands which belong to fashion houses.

The history of the lipstick as a staple of our beauty routine stretches back to the ancient civilsations of Mesopotamia and Egypt, when both sexes painted their lips using such natural dyes as carmine, which is made from ground-up insects, or sheep’s blood. By the 16th century, women were following Queen Elizabeth I’s penchant for prettifying her pout by colouring her lips with cochineal paint (made from beetles), while their great-great-grand-daughters, a hundred years later, favoured creams that were made with black grape juice.

But it wasn’t always a smooth ride for the early incarnations of lipstick. In the 18th century, it was banned – along with other cosmetics – by Parliament (which associated it with witches), and it was dismissed as “impolite” by Queen Victoria in the 19th.

Of course, back then, lip colour came in little pots or, in the case of Liquid Bloom of Roses, which was imported from England by the founder of the Parisian beauty house Guerlain, in a little bottle. Monsieur Guerlain soon changed its formula and created Liquid Rose Extract “for lip colour with great staying power that lasts through meals”. It continued to sell until 1958.

Guerlain was also responsible for the very first modern-day lipstick, made with a wax base in 1870. Ne m’oubliez pas was its name and it came in a refillable container with a “push-up” mechanism. The first swivel-up tube was patented in 1923, in Nashville, Tennessee, and 13 years later Guerlain created the Rouge Automatique – which it has recently revived – a lipstick with no cap, that can be applied using just one hand: perfect for the girl on the go, who can’t take her eyes or fingers off her phone as she does her lippie.

And it’s not just the design of the containers and the formulation of the lipsticks that have changed over the years; the colours have come in and gone out of fashion. The most enduringly popular lipstick colour is undoubtedly red, since it’s a dramatic variation on the natural colour of the lips.

Deep, dark red became popular in the late teens and early 1920s when such sexy silent movie stars as the “It” Girl, Clara Bow  and the vampy seductress Theda Bara (right, as Cleopatra in 1917) wore it – anything lighter wouldn’t have shown up in black and white. Not only did they kick off the fashion for red and scarlet lips, but Clara Bow also ignited the trend for “bee-stung” lips, the style of applying the lipstick so that it exaggerates the centre of the lips.

During the 1940s, lipstick was harder to come by because essential ingredients, such as petroleum were unavailable. In Britain, production of cosmetics almost completely ground to a halt and women swapped tips on how to make their own lip tints using beetroot juice or by melting down the stubs of old lipsticks. No7 lipsticks, many of which hadn’t been available during the war, made a comeback in 1949 with a range that included several variations on red.

Indeed, red remained the lipstick shade of choice for Hollywood stars and would-be glamour pusses well into the 1950s, the decade when Revlon launched its iconic Fire and Ice shade, which returned to shops late last year. As the 1950s went on, the pinks and corals shades introduced by Christian Dior also became popular across the world. But the biggest, most radical change in lipstick fashions took place in the early 1960s – and it was all down to one woman: Elizabeth Taylor, who died last month.

Elizabeth Taylor’s services to lipstick should have earned her an award. Not only did she show, in the famous lipstick-on-the-mirror sequence in her movie Butterfield 8, how handy the cosmetic could be in those moments when you find yourself without pen and paper and have to leave an urgent message for your lover, but she also set a new trend in make-up fashion when she starred in the infamous and extravagant epic Cleopatra, which finally came out in 1963 after being in production for two years.

Liz Taylor’s exotic make-up when she played the Egyptian queen may have borne some resemblance – at least in terms of the elaborate eye decoration – to images of the real Cleopatra, but it was also designed to show off her exquisitely beautiful face, and in particular those famous almond-shaped, violet-coloured eyes. All emphasis was placed on the eyes, and her lips were kept light-coloured – in pale corals and pinks – throughout the film.

The effect of this bold eyed, pale-lipped look was sensational. Revlon picked up on it immediately and launched the Cleopatra collection (including “Sphinx Pink” lipstick), which offered a watered-down version of the Liz-as-Cleo look. Andy Warhol later said that Cleopatra was the single-most influential film in terms of style in the 1960s: it certainly launched the make-up trend which defined the 1960s – and it’s a look which is still popular today.

Of course, these days, anything goes lipstick wise – you can work a 1960s, Cleopatra-inspired look one day; a shiny red 1950s Hollywood pout the next and a vampy dark 1920s one at night – and there are any amount of colours, textures and finishes to choose from.

There is a lipstick for everyone – for those who want a signature colour to see them through the ups and downs of life to those who want to stay bang on trend and are currently replacing nude shades with brights for summer. After all, changing you lipstick is the cheapest way to immediately update your look.. Not for nothing did Max Factor advertise its Color Fast lipsticks, way back in the 1950s, with the strapline: “High fashion for every woman’s lips.”

But the last word on lipstick in the 2010s should really go to the American comic Jerry Seinfeld, who once said: “Where lipstick is concerned, the important thing is not colour, but to accept God’s final word on where your lips end.”

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Q&A With Poppy King

Australian make-up guru Poppy King has long been a champion of the lipstick – and in her mission to spread the word about just how fab this most classic of cosmetics is, she has just collaborated with No7 to produce a capsule collection of lipsticks.

In tribute to No7, the collection comprises seven lipsticks (£12) – and matching glosses (£11)  – each named after the reasons women wear lippie: Power, Seduction, Confidence, History, Glamour, Allure and Intrigue. Sounds like the cosmetic equivalent of the Seven Dwarfs from the Snow White fairy tale …  Here’s what happened when the Lipstick Queen granted Style Matters an audience on all things lipstick-related.

Style Matters: Is a girl’s best friend her lipstick – and, if so, why?

PK: I believe a girl’s best friend is her self esteem, and lipstick can help with that – so, indirectly, yes.

SM: Who is your favourite famous lipstick wearer?

PK: Of today? Chloe Sevigny. And of all time? Louise Brooks (pictured below).

SM: What advice would you give someone who is lipstick shy?

PK: To start sheer. These days there are a lot of options in sheer colour, so you can have almost a hybrid of lipstick and lip gloss until you get used to the idea of lipstick.

SM: What are your golden rules for applying lipstick?

PK: I always believe the best way is straight from the tube and then if you want, use some lip liner AFTER you have applied the lipstick where you see any gaps or where to define the line.

SM: Do you believe that lipstick should only be applied in private – or do you love the theatre of applying it in public?

PK: Whatever makes you more confident. I would rather see a woman applying her lipstick in public than being on her Blackberry constantly!

SM: Any tips on shopping for a lipstick?

PK: Don’t make snap judgements. Try something on and walk around in it. It takes a while to really know if something different feels right on you.

SM: Which is your personal favourite of the lipsticks in your new collection for No7?

PK: I adore each shade of course, but the colour that I am most myself in is History because I have worn red pretty much for 20 years in many different forms and textures.

SM: Bright lips are big news this spring/summer. Do you have any tips on how best to wear it?

PK: It’s not so much the application as it is minimal eye make-up. When you wear bright lips then you don’t want your eye make-up competing.

SM: What are your top tips for getting your lipstick to last?

PK: Blot with a tissue and start again; apply lipstick from the tube; choose less glossy lipsticks; use a lip liner over the entire lip first before applying the lipstick; after lunch, take the lipstick off and re-apply from the start and it should last right through the afternoon.

SM: And what about tips for finding the perfect shade for your colouring?

PK:  I have just one – the right lip shade(s) lights up your whole face!

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My Week in Beauty


I love the strong lips and slinky eyes of old Hollywood movie stars and you can always rely on Dolce & Gabbana (from Harrods) to create a collection that allows you to wear this style but still look bang up to date – just check out D&G poster girl Scarlett Johansson, above.

Their Italian Summertime range, which I received on Monday, is no exception. The lip colours include a beautiful orangey-red (Dolce & Gabbana Classic Cream Lipstick in Venere, £22) and a gorgeous purpley-pink (Dolce & Gabbana Shine Lipstick in Violet, £22), which is a close match for the season’s new nail colour, Dolce & Gabbana Intense Nail Lacquer in Passione (£17). I was less struck on the eye shadows, a mix of violets and rusts which were a perfect match for the colours my skin goes when it’s bruised and made me look like a battered woman … However, on the darker-skinned Scarlett  – as we saw at the Oscars – they looked much more glam!


I threw a party on Saturday night, and I was still paying for it in terms of sleep by Tuesday. There was only one thing for it: dig out the secret weapon for dealing with tired eyes.

My Guerlain Precious Light (£28; www.houseoffraser.co.uk) pen hasn’t seen that much action in the past, as I often find that the more products I put on my skin, the less youthful it appears, but it now looks set to become a staple of my daily routine.

Why? Well, because it blurs fine lines under the eyes, bounces the light off the skin and adds a touch of radiance. I have no idea if that’s what it claims to do, but it’s been doing those tricks on me all week, and I’m planning to keep it handy – and ready for all mornings-after. And as for the problem of having too many layers of product, I found this week that if I used it under my eyes and kept everything else away from that area, it looked fine.


By coincidence, I’ve decided that my favourite item in the new Benefit b.right skincare range is the eye cream – Benefit It’s Potent! (£23.50; www.benefitcosmetics.co.uk). I found the scent of some of the other products got in the way of my enjoyment of using them, but this cream, which helps eradicate dark circles while hydrating and firming the skin, is a pleasure to use and it does have an instant effect. It brightens and refreshes the eye area. Since it’s not as portable as the Guerlain pen, I’ll not be stashing it in my bag for on-the-go pick-me-up purposes, but it’s set to become an essential whenever I’ve had a late night or two.


A civilised lunch took place on Thursday – and, a few days into the children’s school holidays, it was a treat to eat with other adults .. It was a particular treat because lunch – at the Blythswood – was hosted by the beauty PR I’ve probably known longest, my friend Sarah who works for Sisley.

Sarah always comes with a few treats up her sleeves and this time she was introducing the beauty press to the botanical beauty company’s latest cellulite-fighting cream (Phyto Svelt Global Intensive Anti-Cellulite Contouring Body Care) as well as to its new mascara, Sisley Phyto Mascara Ultra Stretch (£27; www.sisley-cosmetics.co.uk) It will be some time before I can pronounce a verdict on the cellulite-fighting capabilities of the cream, but I can safely say that the mascara is a winner and looks set to join Dior Extase, Lancome Hypnose Precious Cells, Laura Mercier Full Blown Volume, Revlon Double Twist and Estee Lauder Sumptuous as my favourites. It curls and lengthens the lashes – and, crucially for someone who’s prone to panda eyes, it doesn’t smudge. What more could you want?


I ended the week by working on a feature on lipsticks for the Daily Record. There are so many new ones launching this spring that it seemed that the time was right for a piece celebrating this queen of cosmetics.

Anyway, one piece of lipstick news that I’ve not already mentioned on this blog is the collaboration between Australian lipstick guru Poppy King and No7. I’ll be writing more about Poppy King’s mission to inspire women to discover – or rediscover lipstick and, in particular, colourful lipsticks – but wanted to let you know that they’re worth seeking out, as the seven shades of No7 and Poppy King Lipsticks are all extremely pretty and very wearable. Not to mention reasonably priced – at £12 each.

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My Week in Beauty


A hair crisis was narrowly averted on Monday – thanks to James Brown Hair Reviving Dry Shampoo (£5.99; www.boots.com).

Having promised to go out with the family after spending the morning and much of the afternoon working at the computer, I found myself without enough time to get both my hair and my make-up done… The choice was: wash my hair and risk the family’s wrath, or skip the hair-washing. In which case, I might as well have also gone the whole hog and worn my jammy bottoms for the rest of the day.

It was only when I remembered about the can of dry shampoo in my cupboard that a third option presented itself. And you know what? My hair actually looked better, post-James Brown Hair Reviving Dry Shampoo, than it has, post-normal shampoo, for ages.


On Tuesday, I was still flirting with the new Dior mascara, Extase, which was sent the week before. But, as always happens when I start a relationship with a new mascara, I began to reminisce about past favourites.

Friends are always asking me for mascara recommendations, and there’s no better recommendation from a beauty writer than to say which items she would buy if she had to…

Any time I can’t find a satisfactory mascara among the latest offerings, I turn to one of the following: Estee Lauder Sumptuous (£18; www.esteelauder.co.uk), Bobbi Brown Party Wear (£17.50; www.bobbibrown.co.uk), Revlon Double Twist (£6.29) or Boots No7 Lash 360 (£11.50; www.boots.com).

All of these are fantastic for adding length, boosting volume and curling the lashes. Put it this way, I always have at least one of these mascaras in my cosmetics cupboard – just in case the latest wand I’m testing fails to work its magic..


The weather was really warm on Wednesday and a lighter foundation seemed in order – especially since my skin seems to be behaving, for once, as far as being shiny is concerned.

Bobbi Brown Skin Foundation SPF15 (£28), which launched early last year, has become one of my favourite bases; a must for when I want light, natural-looking coverage and I don’t expect to get hot, bothered and shiny (it’s better for the dehydrated/dry part of my combination skin than my oily part).

Ordinarily, I’d avoid a shade called Sand – Ivory, Porcelain or some other shade of “as pale as they come” is usually the one for me – but this one is absolutely perfect. I dread to think what the girl who wears one of the three paler shades looks like sans make-up. Something out of Twilight, perhaps…


The press preview of theV&A’s  Grace Kelly exhibition took place today. One aspect of her style which isn’t covered is the make-up that she used to create her classic, fresh-faced American look.  Coral was her favourite lipstick shade,  so I’m sure she would have loved Dior Addict Lipcolor (£21.50) in Coral Craze, from the forthcoming summer collection. I do! It could well be the replacement for my last favourite coral lipstick, Estee Lauder Pure Color Crystal Lipstick in Coral Reef, a limited edition two years ago..


Having highly sensitive skin – possibly as a result of testing too many creams and cosmetics over the last 14 years – I am always very careful about what I’ll test on my own face, and which lotions and potions I’ll delegate to tried and tested testers.

Luckily, I decided to give Dior’s latest anti-ageing moisturiser a whirl myself. Why? Because Hydra Life Pro Youth Comfort Creme (£40) is extremely kind to even the most sensitive of skins. It’s one of several new products in the new Hydra Life collection which claims to delay the signs of ageing using pure plant extracts selected from Dior gardens.

Only time will tell if the signs of ageing are delayed but in the meantime, I’m relishing using this highly hydrating, delightfully scented and luxurious-feeling cream which – like its siblings in the Hydra Life family – contains a unique concentrate of plant extracts from Uzbekistan, France and Madagascar.

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