This Parisian pair are Julien and Amandine Azencott, the brother and sister behind the coolest new French skincare brand on the scene. The Azencotts , who come from a medical family and have both already worked in some of the beauty industry’s biggest brands, created CODAGE, so-named because it is all about “decoding” individual skincare needs and then providing a formula tailored to suit them.
Inspired by the apothecaries of the old days, when anyone could walk in and discuss their way of life, needs and issues with an expert – and be provided with a treatment tailored to their requirements – the Azencotts aim to revive the art of service while acknowledging that everyone’s skin is different.
And you don’t have to be able to physically walk up to a CODAGE Paris counter or salon to be able to benefit from the range and to be able to start practising its three-step ritual of prepare, act, protect. You can get a prescription online for a bespoke serum or you can buy one of the nine ready-made serums which have been formulated to cater to specific skin types identified by CODAGE. It’s also possible to buy a month’s worth of samples whether you’re going down the tailor-made or ready-to-wear route – check out the CODAGE Paris website for details, watch out for it on QVC or visit Fenwick or Selfridges in London.
I’ve been using one of a set of samples built around Serum No3 – for Radiance and Energy – and am a CODAGE convert, having loved the feel and results from the day and night creams and the serum in particular.